{"title":"All BF Products","description":null,"products":[{"product_id":"toddler-carrier-feathers","title":"Toddler Carrier Feathers","description":"\u003cp\u003eThe Wildride Toddler Carrier is here to make parenthood a little easier. When your little one needs a break from walking, this practical carrier gives you the freedom to keep going, no matter where the day takes you.\u003c\/p\u003e\n\u003cp\u003eDesigned for parents who appreciate both practicality and aesthetics, this carrier folds compactly in seconds. It features a delicate \u003cstrong\u003efeather pattern\u003c\/strong\u003e that stands out. A durable strap and a sturdy POM clip provide secure fastening and adjustability.\u003c\/p\u003e\n\u003cp\u003eThis versatile hip and baby carrier is the \u003cstrong\u003eperfect alternative to a stroller\u003c\/strong\u003e, giving you the freedom to move through places where wheels can’t go. 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Made from \u003cb\u003e100% recycled cotton\u003c\/b\u003e, and a \u003cb\u003e100% recycled polyester strap (webbing)\u003c\/b\u003e it combines softness, strength and a reduced environmental footprint without compromise.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBuilt for Movement, Made with Purpose\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFrom navigating busy airports to winding paths where strollers cannot follow, this hip carrier is made for real-life routines. It folds down compactly, is quick to use, and provides balanced support for both parent and child. The recycled cotton fabric is \u003cb\u003ebreathable\u003c\/b\u003e and \u003cb\u003edurable\u003c\/b\u003e, making it a reliable choice for daily use, short breaks and long walks alike.\u003c\/p\u003e\n\u003cp\u003eThe \u003cb\u003esymmetrical design\u003c\/b\u003e ensures ease for both left- and right-handed wearers, while the minimalist build makes it easy to keep on hand, ready for when your toddler needs a lift.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhy Parents Choose Wildride Eco\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cb\u003eQuick to Use\u003c\/b\u003e – On and off in seconds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cb\u003eLightweight and Compact \u003c\/b\u003e– Approximately 300 g and easy to fold for travel or storage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cb\u003eErgonomic and Supportive\u003c\/b\u003e – Designed for balanced comfort for both parent and child.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cb\u003eToddler-Ready \u003c\/b\u003e– Suitable from 9 months to 4 years, up to 20 kg\/44Ibs. Built with care and designed for daily use, Wildride is the best baby carrier for toddlers and the parents who carry them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cb\u003eStroller-Free Solution\u003c\/b\u003e – Perfect for stairs, travel, crowds and terrain where wheels can’t go.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cb\u003eCertified Safe\u003c\/b\u003e – Tested by SGS to meet international safety standards.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cb\u003eSustainably Made\u003c\/b\u003e – 100% recycled cotton and 100% recycled polyester strap.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eThe Wildride Eco fits naturally into your rhythm and reflects the values you carry with you. It supports your intention to live thoughtfully, stay connected and make small decisions that matter.\u003c\/b\u003e\u003c\/p\u003e","brand":"wildridecom","offers":[{"title":"Default Title","offer_id":55178324967800,"sku":"2510063","price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/0884\/8691\/files\/wildride-eco-toddler-carrier-for-travel-00007.png?v=1774354521"},{"product_id":"wildride-extender","title":"Wildride Extender","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Wildride Extender is a handy toddler carrier accessory, offering a quick and easy way to \u003cstrong\u003eextend your baby carrier strap length by 60 cm\u003c\/strong\u003e. Perfect for \u003cstrong\u003ewhen you need a little extra room\u003c\/strong\u003e, this strap extender ensures a comfortable, secure fit for all parents. Featuring a safety slider for added security, it clips onto your existing strap seamlessly.\u003c\/span\u003e\u003c\/p\u003e","brand":"wildridecom","offers":[{"title":"Default Title","offer_id":55194101776760,"sku":"2810010","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/0884\/8691\/files\/extender_22.jpg?v=1758618140"},{"product_id":"toddler-carrier-wildride-x-mariemarie","title":"Toddler Carrier Wildride x MarieMarie","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDiscover the limited-edition collaboration between \u003c\/span\u003e\u003cstrong\u003eWildride and MarieMarie\u003c\/strong\u003e\u003cspan\u003e — a toddler carrier that blends everyday function with creative style, made for comfort, connection, and the natural rhythm of family life. From early morning market runs to sandy afternoons at the beach, it’s there for the everyday moments that matter most. Whether you're heading out with a plan or just following your toddler's curiosity, this compact hip carrier helps you stay close while moving freely.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned to keep your toddler \u003c\/span\u003e\u003cstrong\u003esecure\u003c\/strong\u003e\u003cspan\u003e and cozy, this \u003c\/span\u003e\u003cstrong\u003eergonomic\u003c\/strong\u003e\u003cspan\u003e baby carrier is made from \u003c\/span\u003e\u003cstrong\u003e100% OEKO-TEX® certified cotton\u003c\/strong\u003e\u003cspan\u003e — \u003c\/span\u003e\u003cstrong\u003esoft\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003ebreathable\u003c\/strong\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cstrong\u003egentle on the skin\u003c\/strong\u003e\u003cspan\u003e. It folds in seconds and fits seamlessly into your day. The playful all-over print brings a creative touch to your outings, while the lightweight construction and symmetrical design ensure reliable comfort for both left- and right-handed wearers.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy Wildride is the Best Choice\u003c\/strong\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eQuick to Use\u003c\/strong\u003e\u003cspan\u003e – Put it on in seconds for instant support.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eLightweight \u0026amp; Travel-Friendly\u003c\/strong\u003e\u003cspan\u003e – Folds down small, perfect for on-the-go moments.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eErgonomic by Design\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003e– Balanced comfort for both parent and child.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eToddler-Ready\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003e– Suitable from 9 months to 4 years, up to 20 kg \/ 44 lbs. Wildride is the best baby carrier for parents looking for a quick and easy carrying solution.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eStroller-Free Solution\u003c\/strong\u003e\u003cspan\u003e – Ideal for beach days, stairs, shops, and busy streets.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eSafety First\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003e– SGS-certified to meet international safety standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eThoughtfully Designed\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003e– A creative collaboration that blends function with style.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis toddler carrier is \u003c\/span\u003e\u003cstrong\u003eDutch-designed\u003c\/strong\u003e\u003cspan\u003e and built for parents who value both freedom and aesthetics. The Wildride x MarieMarie edition turns everyday outings into moments of ease and expression.\u003c\/span\u003e\u003c\/p\u003e","brand":"wildridecom","offers":[{"title":"Default Title","offer_id":55213129499000,"sku":"2510086","price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/0884\/8691\/files\/wildride-marie-marie-best-toddler-carrier-00006.png?v=1774355259"},{"product_id":"wildride-recycled-shoulder-bag-savannah","title":"Wildride Shoulder Mom Diaper Bag Savannah","description":"\u003cp\u003e\u003cspan\u003eNever dig around for diapers again, the \u003c\/span\u003e\u003cstrong\u003eWildride Shoulder Bag Savannah\u003c\/strong\u003e\u003cspan\u003e keeps everything organized and easy to find thanks to its smart compartments. Your keys? Always right where you need them on the key clip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis \u003c\/span\u003e\u003cspan\u003e\u003cem\u003eperfect mom\u003c\/em\u003e bag\u003c\/span\u003e\u003cspan\u003e is crafted from recycled materials, lightweight yet softly structured with padding for shape and comfort. Inspired by the colors of the wild, the Savannah design combines style and practicality, perfect for errands, outings with little ones, or just everyday life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith wide, comfortable handles and a design that attaches effortlessly to your stroller or buggy, it keeps your hands free and your essentials within reach.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside, you’ll find:\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e– a bottle pocket\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e– a zippered pocket for valuables\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e– a keychain hanger (no more lost keys!)\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e– dedicated space for your Wildride carrier or extra clothes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePractical, organized, and ready for whatever the day brings, on foot or on wheels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy Moms Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eThe perfect mom bag for beach, city \u0026amp; daily use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eEasily attaches to stroller and buggy handlebars\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eFits your stroller handlebar, fits your ride\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eSpacious yet lightweight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eKeeps everything organized \u0026amp; easy to find\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eMade from recycled materials\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cspan\u003eFeatures an \u003c\/span\u003e\u003cstrong\u003eadjustable shoulder strap\u003c\/strong\u003e\u003cspan\u003e for a perfect fit\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"wildridecom","offers":[{"title":"Default Title","offer_id":55215857467768,"sku":"2710002","price":119.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/0884\/8691\/files\/wildride-recycled-shoulder-bag-savannah-front.png?v=1764928509"},{"product_id":"mom-shoulder-diaper-bag-black","title":"Wildride Mom Shoulder Diaper Bag Black","description":"\u003cp\u003e\u003cspan\u003eEffortlessly organized and endlessly versatile, the \u003c\/span\u003e\u003cstrong\u003eWildride Shoulder Bag Black\u003c\/strong\u003e\u003cspan\u003e is the timeless mom bag you’ll reach for every day. With its smart compartments, you’ll never waste time searching for diapers or keys again. Thanks to the secure key clip, your essentials stay exactly where you need them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted from recycled materials, this \u003c\/span\u003e\u003cspan\u003e\u003cem\u003elightweight\u003c\/em\u003e and \u003cem\u003esoftly structured bag\u003c\/em\u003e\u003c\/span\u003e\u003cspan\u003e features padded construction for comfort and shape retention. The minimalist all‑black design makes it easy to pair with any outfit and perfect for every occasion, from school runs and errands to playdates and weekend getaways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWide, comfortable straps make it easy to carry over your shoulder, while the \u003c\/span\u003e\u003cstrong\u003estroller‑friendly design\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003elets you attach it effortlessly to your stroller or buggy, keeping your hands free and your essentials close at hand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside, you’ll find:\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e– a dedicated bottle pocket\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e– a secure zippered pocket for valuables\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e– a practical keychain hanger (no more lost keys!)\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e– room for your Wildride carrier or an extra change of clothes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy Moms Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eThe perfect mom bag for beach, city \u0026amp; daily use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eEasily attaches to stroller and buggy handlebars\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eFits your stroller handlebar, fits your ride\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eSpacious yet lightweight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eKeeps everything organized \u0026amp; easy to find\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eMade from recycled materials\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cspan\u003eFeatures an \u003c\/span\u003e\u003cstrong\u003eadjustable shoulder strap\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003efor a perfect fit\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"wildridecom","offers":[{"title":"Default Title","offer_id":55215866610040,"sku":"2710004","price":119.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/0884\/8691\/files\/wildride-recycled-shoulder-bag-black-front.png?v=1758119183"},{"product_id":"wildride-recycled-kids-backpack-savannah","title":"Recycled Kids Backpack Savannah","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eWildride Kids Backpack Savannah\u003c\/span\u003e\u003cspan\u003e is the perfect companion for our smallest Wildride fans, easy to use, fun to carry, and soft in style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from recycled materials, this lightweight yet durable kids’ backpack features the natural Savannah tones inspired by the wild and is designed with \u003c\/span\u003e\u003cstrong\u003eadjustable straps\u003c\/strong\u003e\u003cspan\u003e for a comfortable fit on growing shoulders.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe main compartment is spacious and equipped with a zipper closure\u003c\/strong\u003e\u003cspan\u003e, keeping everything safely inside. 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