Berdi Kramers is a mother of two, a creative thinker, and a quiet force behind the scenes at Wildride. Her days unfold somewhere between the real and the imaginative — parenting moments captured through her lens, long walks without a plan, and a belief that nature has the power to ground both parent and child.
Before joining the Wildride team, Berdi was already living the spirit of it. What began with one summer and a carrier turned into something more lasting: a way of moving through motherhood with freedom, humour and a touch of strategy.
We spoke with her about bedtime rituals, parenting surprises, and the small moments that matter most.
Tell us a bit about yourself.
I’m Berdi. I’m a mom to Billy (7) and Jack (4), a content creator, a horse lover, and now part of the Wildride team. It still feels a little surreal. I’ve always loved sharing the mess and the magic of family life, mostly through photos and small observations.
Being outside is important to us. It clears my head and resets the energy when the house gets too loud. At Wildride, I get to encourage other parents to do the same — to get out, explore, and not worry too much about perfection. It fits how I live and how I parent.
To get out, explore, and not worry too much about perfection.
What adventure made you fall in love with Wildride?
We spent a long summer in Spain, and bringing the Wildride carrier turned out to be a game changer for us. Walks with the dog, strolls along the beach, bumpy trails. I didn’t have to think about bringing a stroller. I packed it last minute, not knowing how often we’d use it, but it turned out to be essential.
When little legs got tired, I had the perfect solution. I started creating content of Jack and me using the carrier, just to show how happy we were with it. That joy turned into something bigger.
From user to team. It happened quite naturally. Now I get to share a product I truly believe in and help other parents discover how much easier and more fun outings can be with a Wildride.
Now that’s what I call a wild ride.
What’s the last thing your child said that made you laugh?
At the petting zoo, Jack saw a goat with a little tag on its ear. He looked up at me, completely serious, and asked,
"Can we please buy this one?"
I had to pause for a second before answering because honestly, I was tempted.
What surprised you most about parenthood?
One moment you’re calmly drinking coffee, and the next you’re standing there, speechless, because your child just asked,
“So… when exactly am I getting my horse?”
She had already announced it to everyone, from the neighbours to her teacher.
And then suddenly, you catch yourself saying things exactly like your own mom did. Phrases like “We’re not made of money” and “This is not a restaurant,” but also “Because I said so,” “I’m not mad, I’m disappointed,” and “We’re leaving in five minutes” for the 37th time, without even realising it.
What’s your go-to trick for bedtime?
I let the kids sleep together in one big bed. It saves me a whole lot of hassle. It starts as a bedtime routine with a story, a little song, the usual rhythm. But if that fails and they suddenly aren’t tired anymore, I just climb in between them.
It’s the comfiest bed in the house anyway, so I end up getting my sleep too. Honestly, it’s less parenting and more strategic co-sleeping.
What grounds you most in everyday parenting?
Knowing that not everything needs to be solved right away. That it’s okay to pause, to not have the answer. I try to give the kids space to feel things, even if it’s loud or messy.
And I remind myself that humor fixes more than control ever does.
Through simple rituals and spontaneous detours, Berdi brings calm into the everyday chaos of family life. Her story is a reminder that there is no one right way to parent — only the one that feels true to you, with room for laughter, creativity and a few good naps along the way.
