ABOUT US
Wildride is the brand behind The Original Toddler Sling Carrier.
Five years ago, we introduced something new to the market. A completely different way to carry toddlers, designed to give parents more freedom to move, explore and enjoy life with their children.
We were the first to introduce this concept.
Born from a different perspective on parenting, we created a product that combined freedom of movement, effortless functionality and premium style, without unnecessary complications.
What started with one original idea quickly gained international recognition, making Wildride a familiar name among parents around the world.
We didn't follow an existing category. We helped create one.
And we've been leading the way ever since.
Originality has always been at the heart of Wildride.
From introducing a new product concept to building an internationally recognised brand, we've continued to invest in our own ideas, designs and innovations.
Our designs, brand identity and intellectual property are the result of dedicated development, creativity and investment. We have taken extensive steps to establish and protect these rights internationally.
Over the past five years, Wildride has grown from one original product into an international brand. But our philosophy has never changed.
Ease. Freedom. Premium style. Without compromise.
We believe parenting products should make life easier, not more complicated. Thoughtfully designed, intuitive to use and stylish enough to become a natural part of everyday life.
Because becoming a parent doesn't mean putting your adventures on hold.
It means making new ones.
Time flies, so enjoy the ride. And don't forget to play.
It's more than a tagline. It's the mindset behind everything we create.
INTRODUCING BOWIE.
As our community grew, one request kept coming back. Could we bring the Wildride experience to the earliest stages of parenthood?
So we took the same mindset that started Wildride and created something new.
Meet Bowie.
The Wildride Baby Carrier.
The comfort of a sling.
The ease of a technical carrier.
Premium style without compromise.
Bowie brings together the softness and closeness of a sling with the ergonomic support and intuitive functionality of a technical carrier.
Featuring innovative one-hand magnetic buckles for quick and effortless fastening, comfortable weight distribution and a compact, foldable design, Bowie is created for real life and parents on the move.
Easy to put on. Comfortable to wear. Ready to go.
All combined with premium fabrics, thoughtful details and Wildride's signature sense of style.
Because we believe parents shouldn't have to choose between comfort, functionality and design.
With Bowie, we're bringing the Wildride philosophy to the very beginning of parenthood. Making everyday moments easier, giving parents more freedom and keeping little ones close along the way.
Five years ago, we introduced a new way to carry toddlers.
Today, we're taking that same pioneering spirit into the next chapter.
From The Original Toddler Sling Carrier to Bowie, everything we create is driven by the same belief: life with children should be full of freedom, movement and unforgettable moments.
We'll keep creating. Keep developing. Keep challenging the expected.
Always original. Always moving forward
TIME FLIES, SO ENJOY THE RIDE.
DON'T FORGET TO PLAY.
WILDRIDE, THE ORIGINAL TODDLER SLING CARRIER.