Britt Schoorl is a 35-year-old mother, founder, and free spirit at heart. She lives in the countryside with her husband and two daughters, Marley (4) and Vivienne (6), surrounded by fields, quiet roads, and room to breathe. For Britt, freedom isn’t just an idea — it’s the feeling of driving her Jeep with the roof off, wind in her hair, and her girls laughing in the backseat.
As the founder of Wildride, she’s woven her personal journey of motherhood into a brand that helps other parents move through their own with more ease, joy, and spontaneity. In this edition of A Wildride With, Britt shares how she finds adventure in the everyday, what freedom means to her, and why she believes parenting doesn’t have to be perfect to be beautiful.
Tell us a bit about yourself.
I’m Britt — mama to Marley and Vivienne, founder of Wildride, and someone who feels most alive when I’m outdoors. I love living in the countryside; it gives me space to think, slow down, and really be present with my girls, without all the noise.
To me, freedom means being able to pack up the Jeep and just go — no plan, just the open road, a sunset, or a spontaneous ice cream stop. It’s those little adventures that make me feel alive and grateful.
“Freedom doesn’t have to be far away — sometimes it’s just an open road, the wind in your hair, and your kids laughing in the backseat.”
My husband’s an entrepreneur too, so naturally, business is a part of our conversations. We share ideas, challenge each other, and we both learn from how the other sees things. That’s a big part of what makes our connection strong. But we also know when to put it aside. At home, it’s about being present. It’s about the girls. It’s about us. And that balance — between growing in business and protecting the quiet, steady space of our family — is what we value most.
With Wildride, I wanted to create something that gave other parents that same sense of freedom — to carry your child, move through motherhood, and still feel like yourself.
What was your wildride?
There have been many, but honestly, starting Wildride while raising two little girls has been my wildest ride so far.
We had just launched the brand when I found out I was pregnant with Marley. I was still working as Head of Design at a fashion brand and constantly nauseous. I honestly don’t know how I managed — working full-time, then heading to my parents’ printing company in the evenings to pack orders. It was rough. That first year of building a brand while raising a baby and a toddler taught me so much — it’s the hardest part, but once you push through, the challenges just change.
When we stepped into Wildride full-time, things started to flow. I’m so proud of the energy we’ve built — our team is a beautiful mix of people, full of creativity and drive. I truly love to work, and every day I feel lucky to wake up and do what I love.
Motherhood itself is the ultimate wild ride — the laughter, the meltdowns, the quiet cuddles, all in between Instagram virals, production calls, and endless emails. But I’ve learned to embrace the chaos, to find balance, and to keep coming back to what matters most.
My husband is my anchor. He keeps our home steady, making sure that work never overtakes family. Together, we’ve created a space where our girls feel safe, free, and loved.
Vivienne is so much like me — serious, thoughtful, with a heart of gold. She’s smart, always looking out for others, and her dance moves are the best. I see her strengths and also her vulnerabilities — because I recognize them in myself.
Marley, on the other hand, is my little spirit animal. She doesn’t take life too seriously. Her one-liners are legendary — I’ll never forget her walking in at just three years old and saying, “Hi guys! Alles chill hier?” She’s a natural cool girl who loves a party and brings so much light to our lives.
And my top parenting food trick? Make it look fun. Add some color — carrots next to broccoli, laid out nicely — and they’re happy to start eating.
What’s your favorite way to make mealtime more fun?
With just a bit of creativity, even the simplest meals can turn into little parties on a plate. It doesn’t have to be fancy — just fun! A silly face here, a surprising shape there, and suddenly your kid is actually excited to eat.
Rice in a coffee cup? Yep! Turn it over and voilà — a perfect rice dome. Add little carrot "hairs" and you’ve got yourself a cheerful dinner buddy.
Do you have a special trick to comfort your kids when you're not around?
If my kids miss me, I always tuck a happy photo in their bag.
Sometimes it’s a sweet picture of the sisters together, other times one of me with my own mom from way back. A little reminder of love.
Britt’s story is not one of chasing balance but of creating it. She chooses to let her family and her work grow alongside each other, never at the expense of the other, always with a deep sense of gratitude for what it means to build something that matters. With Wildride, Britt has taken that belief and turned it into something tangible, a way for other parents to stay connected to who they are while carrying their children close, moving together, and finding beauty in the simplest of days. It’s a quiet kind of strength, shaped not by doing everything, but by staying true to what feels right.
