In 2021, we started WILDRIDE with a simple idea: make it easier (and more fun) for parents to carry their toddlers wherever life takes them. No bulky strollers. No complicated straps. Just freedom, connection, and adventure, all in one simple toddler carrier.
What we didn’t know back then? That this small idea would grow into a viral movement seen by hundreds of millions around the world.
The Moment Everything Changed
On October 28, 2023, we posted a video filmed at the Peppa Pig Museum in
Rotterdam. It was a simple, authentic moment, a parent carrying their child in the wildride carrier, navigating the day effortlessly.
That reel exploded.
20.3 million views.
That was our first true viral moment.
We watched the numbers climb in real time. Comments poured in. Shares multiplied. Parents tagged each other. It wasn’t just a product anymore, it was a recognizable
solution.
And that was only the beginning.
From Dutch Startup to Global Reach
Because of those viral Reels, WILDRIDE went from a Dutch/European brand to an international name almost overnight.
Parents from all over the world recognized the same struggle:
“I’m tired of carrying my toddler on one hip.”
“My child wants to walk… but also wants to be carried.”
“Why didn’t I know about this sooner?”
Parenthood is universal.
And that’s exactly why our content traveled across borders so fast.
From One Viral to 29.
Since then, we’ve created 29 viral videos.
Here’s what that looks like in numbers:
- Total views: 307 Million
- Total watch time: 34 years, 351 days, 16 hours and 22 seconds
- Total comments: 26,777
- Total likes: 3,148,201
Let that sink in.
People have spent the equivalent of almost 35 years watching WILDRIDE reels.
One single reel alone generated more than 13 years of watch time.
That’s not just reach, that’s attention. That’s impact.
Breaking Our Own Records
After that first 20M breakthrough, we kept testing, creating, and learning.
Then came the next milestone.
One reel crossed 75 million views.
Yes! 75 million.
It became our biggest viral ever.
But what matters even more than the view count is what those numbers represent:
- Parents recognizing themselves in the videos
- Real-life situations that feel relatable
- The emotional connection between parent and child
- The freedom of being able to move without struggle
We didn’t create polished ads. We created moments.
The Question Everyone Keeps Asking
Why Did WILDRIDE Go Viral?
People always ask us:
“How did you do it?”
“What’s the trick?”
“What’s the secret behind 75 million views?”
“Did you hire a big agency?”
“Was it luck?”
Here’s the honest answer.
There is no hack.
But there is a golden egg.
And it’s simpler than people expect.
The Golden Egg
We didn’t try to make viral videos.
We showed a problem everyone already recognized.
Every parent in the world knows this moment:
Your toddler wants to walk.
Two minutes later: “Carry me.”
You carry them on one hip.
Your arm hurts.
Your back hurts.
You switch sides.
You struggle.
And when people see that in the first three seconds of a Reel, they immediately think:
“That’s me.”
That instant recognition is everything.
More Than Numbers
Yes, 307 million views is insane.
Yes, 75 million views on a single reel is WILD!!
Yes, 13+ years of watch time on one video sounds unbelievable.
But what makes us proud isn’t just the scale.
It’s that WILDRIDE started in 2021 as a small brand with a clear mission:
Make parenting lighter. Literally.
Today, we see parents all over the world using WILDRIDE in cities, airports, beaches, museums, train stations, and theme parks.
From a simple moment at the Peppa Pig Museum in Rotterdam…
to the biggest toddler carrier virals on Instagram.
And we’re just getting started.
